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Industry Catalyst

  • CASIE – proposed and drafted The CASIE Principles including the CASIE Privacy Principle – coined terms "clickstream" and "clickthrough"

  • Interactive Alliance Advisory Council – created and led this ad hoc group during the pivotal mid-90s consisting of 19 top agencies, 25 top media companies, 17 leading research/software companies, and 6 industry associations

  • Proposed cache-busting solution to Worldwide Web Consortium – led to services implementing that solution delivered by others

  • Helped define how to tabulate adviews, unique visitors, clickthroughs, other industry standard Internet metrics with CASIE, IAB, ABCi, FAST

  • NCM CEO was Keynote Speaker at IAB Formation Meeting

  • Addressable Advertising Coalition – created and led this group of over 70 companies and organizations

  • Advertising Research Foundation – NCM CEO, co-chair with Erwin Ephron of the ARF New Media Model Committee, charged with updating the ARF Model for comparing the advertising effectiveness of media.


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