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Bill Harvey

  • President of TRA Inc.
  • Founder, International Ratings Services, Inc.
  • Founder, New Electronic Media Science, Inc. (the predecessor company to NCM)
  • Former Executive Vice President, BRI, forerunner to today's MRI
  • Inventor of ADI, addressable commercials, passive portable peoplemeter, (after linking please scroll down to article 'The future of television and radio audience ratings may lie in personal exposure meters, worn as wristwatches'), designer of today's syndicated local TV and radio audience reports, and co-designed with Dr. Timothy Joyce of today's syndicated magazine audience reports
  • Application of computers to media - Grey, Bozell, Interpublic


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