Bibliography of White Papers and Published Articles
A Channel Is a Channel,
Not. Bill Harvey, The
Myers Report, Sep. 29, 1999.
AdSpace CoolSign Advertising Effectiveness Study Summary Results. Next Century Media. Nov. 2000
CoolAdvertising On CoolSign® Digital Displays Delivers
Impressive Results. January 2002
Interactive Audio Ads Deliver Impressive Early Results
For Procter & Gamble's Pringles Brand. eVoice, Sep. 12, 2000.
Is There Life after CPMs? Bill Harvey, The Myers Report, Dec. 8, 2000.
Expanded ARF Model, Bridge to the Accountable Advertising
Future, Bill Harvey, Journal of Advertising Research,
Vol. 37, No. 2, Mar/Apr 1997.
Potential for Targeted Television Advertising. Doug
Ross, Scientific-Atlanta, Inc.
Better Television Audience Measurement through the Research Integration of Set Top Box Data - Phase Two, Paper by Bill Harvey
the Effects of Sponsorship by Bill Harvey
Taxi Top Advertising press release, September 2004
Upfront 2005. Bill Harvey, The Myers Report, Dec. 20, 1999.