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Bibliography of White Papers and Published Articles

A Channel Is a Channel, Not. Bill Harvey, The Myers Report, Sep. 29, 1999.

AdSpace CoolSign Advertising Effectiveness Study Summary Results. Next Century Media. Nov. 2000

AdSpace CoolAdvertising On CoolSign® Digital Displays Delivers Impressive Results. January 2002

Cable Advertising Revenue and Addressable Commercials, Bill Harvey, reprinted in the IEEE Journal 2001 from CTAM Quarterly Journal, Spring 1997, pp 14-23. (Requires Acrobat Reader) Click below to Download Acrobat Reader.

Evoice Interactive Audio Ads Deliver Impressive Early Results For Procter & Gamble's Pringles Brand. eVoice, Sep. 12, 2000.

Is There Life after CPMs? Bill Harvey, The Myers Report, Dec. 8, 2000.

The Expanded ARF Model, Bridge to the Accountable Advertising Future, Bill Harvey, Journal of Advertising Research, Vol. 37, No. 2, Mar/Apr 1997. (Requires Acrobat Reader) Click below to Download Acrobat Reader.

The Potential for Targeted Television Advertising. Doug Ross, Scientific-Atlanta, Inc.

Better Television Audience Measurement through the Research Integration of Set Top Box Data - Phase Two, Paper by Bill Harvey

Measuring the Effects of Sponsorship by Bill Harvey

ad|runner® Digitial Taxi Top Advertising press release, September 2004

Upfront 2005. Bill Harvey, The Myers Report, Dec. 20, 1999.

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