A trillion dollars is
spent worldwide in marketing each year. Everyone agrees that
this is the least accountable item in any company’s
budget. It has been this way for as long as humanity has practiced
the art of trade. Everyone has always agreed that something
ought to be done to improve marketing accountability and effectiveness.
Next Century Media is a company formed and nurtured by some of the brightest minds in marketing. Our Mission is to develop methods for making marketing more effective and accountable. We have done so since 1993, leading the way in addressable commercials, measuring media effectiveness, and improved measurement of television audiences on a
near-census electronic basis with consumer permission.
Our
work involves research, strategic consulting, and
the creation of intellectual property in the form of software
systems.
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